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Tuesday, September 4, 2012

Need a frock for that important occasion? Then 'rent-a-dress'!

Ensure you're fashion forward without breaking the bank thanks to this great dress rental website!

Weddings, christenings, parties - they're all great fun but a nightmare on the wardrobe, especially if you don't want to be seen in the same outfit twice. Thankfully, there's a website out there that can answer all your sartorial needs and won't break the bank doing so.

Girls Meet Dress is a great idea for designer lovers, who don't have a designer salary. Basically, they buy up great designer frocks and then rent them out for everyone to wear. By doing so, it means you can easily afford designer threads even if you're on a Topshop budget.

Prices start from just £39, and you can get a Roland Mouret dress for just £69 (worth £825) or a Marc Jacobs frock for just £59. Prices cover you for 2 nights and you can upgrade to 7 nights for just a few quid more.
L-R: Christopher Kane, Roland Mouret and By Malene Birger


The downsides? Well, you do have to be extra careful when you're wearing the dress - so for me, it means I'm only hiring when my toddler isn't around to put his mucky paws all over the designer sequins. You can however take out an optional insurance policy for £7 to protect you from unexpected fashion disasters.

They also only have certain dresses in certain sizes, so while they have a variety of sizes, it means you may not get the dress of your dreams to fit you.

Overall, it's a great concept and a great example of how the internet has changed the world of shopping. This kind of concept could never really exist in the real world - how would you ever display all that stock?

The brains behind it have now come up with another great idea - they need extra funding and want their customers to buy a piece of the business. It's a great way to help grow a young British business and will really help build brand loyalty. Let's hope they carry on growing!

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