About Me

Hi, I’m Jayne, I’m a... geek! There, I’ve said it. Growing up in the ‘70s there wasn’t much of a chance to be a gadget freak as aside from Simon, every toy and game was of the non-electronic variety. However, in 1984, my life changed. It was Christmas and to my huge delight, I discovered the latest must-have underneath the tree – a BBC micro computer. 

Wow! It was literally like all my Christmasses had come at once. Sure, I used it to play games, loading up Chuckie Egg via a tape (yes, a tape and it took for-e-ver!), but mostly, I loved to make programmes.

They didn’t really do much – well, unless you count a big flashing star coming up on the screen with my name inside of it – but they made me feel amazingly clever. As the typical youngest child, I was always overshadowed by my high-achieving big sister but this was an area I had ownership off – she wanted nothing of this battleground, and I’m sure this added to my new sense of amazement.

Overall,academically maths and science have never been my thing. I’m a creative person. A words person. However, there’s always been an inner geek busting to get out and the new found world of computers and mobiles and eventually, the web, allowed me to tap into this lesser used side of my brain. 

Little did my 11-year-old self knew that one day, being a geek would get me a fabulous job! I stumbled upon the internet, after dismissing a career in newspapers, and was hooked from day one. I've worked for big internet giants such as AOL and Yahoo! and non-internet companies, and I've written about fashion, interviewed A-list celebs and produced content for kids, but the one uniting factor has been the web and technology.

I love it. I love how, unlike traditional media communications, it allows a democracy among people and I love the speed. I could never go back to working on a paper, when I’ve been used to hourly updates. As I sit here typing this, the hacking scandal enquiry is happening and the web came into its own – with everyone and their sister tweeting about the attack on Murdoch with a cream pie by a protestor. Tomorrow, it will really be old news...

Saying all this though, I am a girlie girl. I love fashion. I love nights out with friends. I don’t sit alone at my computer all day, but I do find solice in it.

When I had my LO, I would've been lost without my iPhone. It enabled me to talk to other mums via baby-centric communities who were up at silly o’clock enduring another sleepless night. It meant, via Facebook, I could keep up with friends, who were busy living their lives, while I adjusted to motherhood. It meant I could bore my friends and family witless with the many, many photos I took of my DS. It also meant I could keep in touch with friends further afield via Skype. 

Modern technology has enhanced my life and it can enhance yours too and this is where my blog comes in. I’ll be reviewing the apps that have the most relevance to real people’s lives. I’ll be choosing my favourite blogs and alerting you to fabulous new online boutiques. And I’ll be passing on my online knowledge, which hopefully after working in the digital arena for 12 years, is worth something.

So come along for the ride – Digital Dolly is here to prove geek can really be chic.